Intro:
Every designer seeks to convey their brand's message and personality, and logo shape is an important design element. Its main shapes include square, circular, rectangular, triangular, abstract, organic and spiral. Therefore, depending on the meaning you want to express or the business you are in, some of these sizes will suit your brand. Generally these shapes are mainly to evoke emotion and create a visual interest, a meaning or a message Used to express and even organize content. Therefore it can be said that, in a logo design, different shapes can help to create a clear mind and emotional connection between your brand and customers.
A logo's size is important:
as are colors, images and fonts are layered with, just then they may be able to take on stronger meanings. then, Below are familiar shapes and their impact on consumers to be explored. Thus, we will cover how to choose the right logo size with examples of each type. Following steps are to be followed- "Circle logo, square logo and Rectangle Logo, Triangle Logo, Horizontal Logo and Vertical Logo, Organic Logo, Abstract Logo Red and Spiral Logo Flying”.
Choose the value you want your logo shape to represent:
Accurately list your business values as well as use them correctly to highlight features and guide you in choosing the right logo sizes.
Use a color palette that compliments your values:
Basically, colors can be able to trigger different emotions. So, paying attention to the right color combination that perfectly complements the shape of your logo can enhance the appeal of your logo or take it in a different direction. Use color as you wish.
Consider your competition:
Observe your competitors' logo shapes and enable to make a note of its most used shapes and colors. Although it should include the shape and color palette of your logo within the personality of your brand, be able to try to differentiate yourself with its shape and color while staying true to your vision and art.
Logo Shapes and Their Meanings:
Let's learn about some popular logo shapes and their respective meanings. Basically, we'll mainly cover basic iconic logos to help you get an idea of logo shapes in general. Below is a logo in the shape of an oyster.
A Logo Shapes Design-
A Circle logo:
Here mainly the absence of edges or points makes the circle logo design a popular choice. These, while circles are rounded and soft, thus naturally stand out from other shapes. And, circles are associated with safety or continuity and security. Here, good logos are also included in this category which are able to combine with each other from multiple circles.
Multiple circles are often representative of love, community and support as well as continuity and infinity. An iconic example of this is the Olympic logo, with its overlapping ring.
A Nivea logo:
On the other hand, a good example of a famous circular shape logo is the Nivea Design logo. Essentially, the white lettering within a dark blue circle is reminiscent of the brand's classic tin body lotion product.
In fact this logo is instantly recognizable as on packaging and advertisements.
Rectangle and square logos:
Here generally, rectangles and squares translate to a sense of stability and proper balance in people's minds. As such, stability and reliability and secondary psychological resources often occur. Here, the use of (90) degree angles essentially means square logos are inherently edgy or intended to have a double meaning. Next, squares can be used to create structure and solidity in the logo. And who has, because of the square like newspapers, books, TV and computer because of the common image rectangular through the square declaration can be said less on the screen.
BBC logo Shape:
U.K. broadcasting stations have the most recognizable examples of square logos. When a network's logo was first launched, it consisted of multiple circular iterations to distinguish between channels, e.g. BBC News and BBC Education, etc.
FRIME Logo Shape:
It is basically a unique company brand logo.
This frime logo is also designed according to the shape of the square shaped logo.
Ritter Sport Logo Shape:
Ritter Sport is just a classic example of a square logo.
Basically, to echo the shape of the company's chocolate bars, the logo uses a square container and puts it in a nice, neat package.
UNIQLO Logo Shape:
When this Uniqlo logo was first created, this logo was based on a mistake.
The brand was originally called Uni-Clo and is an acronym for Unique Clothing.
Triangle Logos:
Usually the triangle is a dynamic and less common logo shape. Originally triangles were associated with ingenuity and stability, with mysticism and the arts. And Strong lines of triangles and dramatic geometry can also create some playful logos. The power of this triangle shape depends on the effect you are trying to achieve. And it can be positioned differently.
WB Triangle Logo-
And it can be positioned differently. then, A more grounded stable logo should have a triangle with the tip pointing upwards. Let's rotate the point downwards to apply this more active logo contact movement and motion You can also use a triangle in the logo and alternate the letters 'A' and 'V'.
MITSUBISHI MOTORS Triangle Logo-
Adidas Triangle Logo:
Looking at the adidas logo at the bottom here.
The diagonal lines essentially form an abstract triangle that evokes speed and motion and can connect nicely with its brand identity and product offerings.
Vertical And Horizontal Logo Shapes:
Generally, there's some logo psychology that might be able to change shape orientation 101. And the way we understand a logo is as follows. Size is associated with strength and vertical lines and courage, dominance and progress.
CISCO Logo Shapes-
They are often formed as a dynamic means of guiding the eye in a certain direction. And for a perfect example of these two are shown below (Cisco logo and Soundcloud logo).
SoundCloud Logo Shapes-
IBM Logo Shapes-
Now a sequence of vertical lines can also fool the eye into thinking a shape is narrower than it is, while a horizontal orientation makes images look wider.
And horizontal lines are associated with calm, community and speed. Similarly (IBM) uses horizontal lines in its logo to communicate dynamic and believable.
Organic and Spiral Logo Shapes:
These organic shapes surprise and attract attention due to their unique forms. Basically they are natural shapes that are easily recognizable. For example, a fire, a tree or a flower. These organic forms communicate directly through their own form and rely on collective perception to convey their message.
PATAGONIA Logo Shape-
Among them, Patagonia, for example, uses a mountain landscape as the background of the wordmark logo. It offers mountain adventure and natural beauty. It also effectively communicates the shape of the hill. And it's called an outdoor adventure brand.
SOMERSBY Logo Shape-
In this case, spiral logo shapes are more fluid and whimsical. They can then have a round or round shape depending on when hand drawn or free form felt. Hence, Somersby logo have a very soft spiral shape that is able to create a tree leaf. Thus, the result is considered an organically shaped logo.
It is believed that, due to their organic feel, companies in the food, health and wellness industry will often adopt these curvy shapes in their logos and overall branding.
Abstract Logo Shapes-
Finally these abstract logos may be able to combine different visual elements to create a single, original shape. And they make brands easily identifiable, distinctive and unique. And they are versatile enough to convey different meanings and emotions, giving these brands free rein on how they want to communicate. Below is an image of Starbucks.
This Starbucks image uses negative space to carve out a siren in the center of a circle to create its plot and a fiercely abstract logo shape.
Slack Logo Shape-
Mainly these abstract shapes are ideal for brands that stand out. and disrupt an industry or create an entirely new niche Basically, unique brands like Slack and Squarespace are able to use abstract shapes to create an undeniable brand presence in web design and communication. this Abstract logos can use geometric shapes or organic shapes.
Squarespace Logo Shape-
Finally, more often than not, the best logo is the one that keeps the confidence of the team members and tries to combine straight lines with curved shapes and visualize a unique life.
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Read Also:
Frequently Asked Questions:
What is Logo Shape?
Here are the logos of each designer brand Seeks to convey message and personality. Basically logo shapes are very important design element. Its main shapes include square, circular, rectangular, triangular, abstract, Organic and spiral.
What shape is best for a logo template?
If a business is looking for a strong and professional logo shape, a square or rectangle may be the right choice.
what is Abstract Logo Shape?
These abstract logos may be able to combine different visual elements to create a single, original shape. And they make brands easily identifiable, distinctive and unique.
How to choose the standard to represent the shape of your logo?
Accurately list your business values as well as use them correctly to highlight features and guide you in choosing the right logo sizes.
What are the shapes of logos and their meaning?
First you need to know about popular logo shapes and their respective meanings. Basically, we will mainly cover basic iconic logos to help you get an idea of logo shapes in general and follow up on the steps of different logo designs.
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