Basic Graphic Design

Intro:

Graphic design is the practice of visual communication, using imagery to convey information and concepts to viewer information and concepts to the viewer. But it is also a fairly nebulous term. Depending on whom you ask, it might exclusively refer to analog or printed design products. To some, it is the overriding label to describe almost any other discipline containing the word "design". And for others, it can even encompass art itself.what is graphic design anyway? That task is made extra difficult when so many new design roles and special items are constantly being added to the pool. To make things easier, we've put together this guide to what the term "graphic design" actually means and what it doesn't.

Logo design:

Communicates a brand's identity.

Web/app design:

Communicates Navigational Cues, Interactionism cues, Interactions, and written content.

Print design:

Communicates order and importance of written information.

Cover design:

Communicates the contents of a book/album/magazine.

Advertisement Design:

Communicates the intended experience of a product for sale.

Label/Packaging design:

Communicates product information.

Brand design:

Communicates a logo is a symbol comprised of words,images and colors to identify a brand or product.

Site logo design:

Communicates a logo is a symbol or design used to identify a company or organization,as well as its products, services, employees,etc.

Advertising and Marketing Design:

Communication marketing and advertising design is one of the ways to increase communication.This helps to expand the identity of an organization through marketing servicing. One of the media is signboards, banners, packaging, websites, logos, online advertisements.

Game Design:

Communicates the use of advanced technology to create a game. Moreover, from programming to adding image animation and creatively expanding sound design, these various skills are required. Games serve as an entertaining side of social media.

How Graphic Design Works:

We talked about graphic design and used visuals to convey information.But, how is it accomplished? If we read the information correctly, it will be well done as a block of explanatory text.But, graphic designers will pick up that raw text block and creatively use it with the right skill.So that the audience can read the information and understand it correctly and will be able to retain it in their mind.Every graphics designer needs the power of visuals By applying their true principles and using the right tasteful design to impress the audience,then everyone's awareness of graphic design will expand and it will be able to act as a trend of innovation in the future.

Elements of Graphic Design:

Graphic designers sort the different kinds of visuals they have to work with into what is called the elements of design.

Color:

Colors are strongly associated with emotions but they are also grounded in science.

Type:

In addition to what the words themselves say, the form and styling of the letters create a specific impression.

Shape:

Space is the foundation of all things visible, and it can be molded into its own language.

Line:

Lines can enclose, direct attention, and create movement.

The graphic design process:

How is graphic design originally created? Every graphic designer has their own process, below are the exact steps presented below.

project brief:

First at the beginning of the process, the client is responsible for writing a creative brief that outlines the project scope, artistic direction, business background information, and expected deliverables. Most importantly, it should identify the problem that the design plays an important role in solving.

Research:

Clients should provide information on target audience and competitors, graphic designers will also conduct research, checking. Integrating this data is essential to understand the history and trends of graphic design.

Ideation:

Basically, this phase is coming up with the underlying concept of the design. The graphic designer will come up with potential design solutions to the main problems outlined by the brand. From its brief to main ideas, for example, a mind map and loose sketching will enable the completion of design work.

Rendering:

the graphic designer is it technically possible to correct render a design with canvas, these days most designs are created in graphic design software in order to produce a accurate image file.

Feedback:

This phase can also include audience feedback gathered from user testing especially in the case of an interactive digital design.

Graphic design defined:

After all, graphic design is more than just pretty pictures—it's a marriage of aesthetic principles, strategic planning, and psychology. This is what makes it essentially a practice that has been persevered for over a century. Make sure you work with a freelancer who is well-versed in their graphic design. So we can undoubtedly say, graphic design is a broad concept, under which there are various disciplines, elements and conventions.

Principles of graphic design:

The principles of design describe techniques for ordering the above design elements into an aesthetically pleasing composition.

Infographic poster design for chai coffee:

Balance and alignment–

Design creates order using symmetry and positioning on the canvas

Contrast–

Design elements must interact with one another, and their differences can be exaggerated for effect.

Emphasis–

Design must choose which pieces of information to prioritize over others usually through contrast and proportion

Movement–

Design even when static can suggest movement and energy.

Proportion–

Design uses size and weight thickness to differentiate elements.

Repetition–

Design uses rhyming elements to foster cohesion.

Space–

The empty or negative space on the canvas is important for separation.

How graphic design compares to other design disciplines:

A number of creative disciplines that are related to graphic design with more being added whenever new technology comes along. While there are many specialities that overlap with graphic design.

Brand identity and logo design for a restaurant-Brand design:

Brand design is the process of strategically constructing a brand’s identity, from its look and feel to its values and tone. Although brand designers will use graphic design largely in the visual identity design phase logo, color, shape, brand typography,line etc.A perfect branding is a process that encompasses traits outside of the visual sphere like brand structure.

UX design:

UX designers focus more on interactivity in specific visuals, which informational and stylistic interactive flow will work best for the user and make their tasks easily accomplished through the app.So arguably, UX stands for user experience, and this creative field is largely found in digital design.

Animation/Cartoon design:

Graphic designers are usually involved in visual work such as in-animation menus, cartoon characters, logos, designs, cartoon looks and cover art.Animation/Cartoon Design refers to the rules and systems of an animation, how it works, the exact look, characters, and environments artists use to create the actual visual work of animation.

Art:

Graphic design is an art. They have much in common: namely, the practice of using visuals to express ideas and emotions. But "art" itself is one of those terms, which is why this question deserves a little more explanation.The main difference is the "art for art's sake" concept. Art can elude its audience in a way that design cannot. For example, before making a movie, the director first of all chooses the location, time, characters, dialogues, etc. of his movie and maps out his planing, images properly. It is considered as the main feature of all movie making.It is through these unique thinking powers of a director that his talent is developed and based on his thinking power a movie is made and it entertains the audience. So, what is it? it's real art. Art has no practical function in the same sense.The true form of art is born from the vision of the artist and it focuses on revealing some relationship between their real life experience and imagination. Even being able to create without any intention of showing it to the audience.So I can say that art plays an important role in graphic design.Graphic design—its audience relies on it for practical functions. So the famous Bauhaus said about design:Form follows function.

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